Lumisty® captures passing trade
on Oxford Street for Lacoste
With a global product launch at London’s Selfridges store, Lacoste wanted to really grab the attention of Oxford Street shoppers.
To create maximum impact Lacoste commissioned graphics using our unique Lumisty® view control film. This versatile film was chosen specifically for its ability to change from translucent to transparent depending on the viewing angle. This visual trick meant ensured pedestrians’ gaze was channelled towards the window’s displaying the company’s latest products.
“This changing visual effect worked incredibly well and certainly achieved our aim of turning heads.” Lacoste.
We regret to inform you Lumisty® production ceased in March 2014 and is therefore no longer available.
